About Us

Electrolux Global Brand Licensing


Electrolux Global Brand Licensing is a business unit within the Electrolux Group. We create business opportunities by licensing the Group’s more than 70 brands. Our competence and experience makes us one of the world’s largest companies offering brand licensing opportunities that accelerate your business. We develop and manage a range of licensing programs within different product categories across the globe. 
Our brands can be described as “classic” and “relevant”, meaning that they have been around for generations – and they continue to thrive. 
  • Through our brand partners network, you can drive your revenue stream through strategic alliances.
  • Get the competitive advantage with an already established brand.
  • We have a dedicated licensing team that will support you in the strategic development of your business.


For nearly 100 years, Electrolux has been a global leader in appliances for both home and professional use, currently selling more than 50 million products to customers in 150 countries every year.
The Electrolux Group now includes some of the world's most reputable brands, including Electrolux, AEG, Zanussi, and Frigidaire. Our extensive brand portfolio comprises over 70 famous names covering most major categories and markets around the globe.

To learn more about Electrolux, visit: www.electrolux.com.