Benefits of working with us

Brand Licensing capitalizes on equity from an established brand that already has consumer recognition and loyalty by allowing licensing partners to use this brand for their business. Rather than building an entirely new brand from scratch, licensing partners are able to manufacture and sell products under the licensor's brand, ultimately extending the brand in new markets and driving profit.

Brand Licensing:

  • Adds value to the bottom line
  • Builds brand loyalty
  • Connects consumers to the brand
  • Engages new customers
  • Expands brand reach

Licensing relationships as strategic partnerships. The Electrolux Group licenses 70+ brands to our partners to proctect our trademarks and drive additional revenue.

Our partners are selected strategically, and the partnership allows them to:

  • Create a larger consumer base
  • Drive revenue
  • Introduce products in the market faster and more efficiently 

The benefits of becoming an Electrolux Global Licensing Brand Partner also include vital responsibilities.

To qualify as a potential brand partner you must demonstrate that:

  • Our brand enhances the value of your offering
  • Your offering enhances the value of our brand

Each Brand Partner is entrusted not only with honoring the integrity of our brands, but also with maintaining and building their value. The brand promise that Electrolux makes to its customers is taken very seriously and we ask that our licensing partners do the same. If you are interested in becoming a partner of Electrolux Global Brand Licensing, please contact us.