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Brand name: Atlas
Country of origin: Denmark
The mythical giant, Atlas was known for his strength. Likewise, the brand name, Atlas, has strong brand equity, especially in Denmark.
Since 1898, the Atlas name has appeared on a variety of products and businesses throughout Scandinavia, although the brand receives the most recognition for cooling products. Market research shows that the public has a very high level of awareness for the Atlas brand. The strong reputation comes from over half a century of production and the prestige of being the first manufacturer to provide Danish households with appliances. While refrigerators and freezers are the brand’s mainstays, there is a wide range of opportunities in other categatories. Electrolux now offers it to those who can respect the brand’s heritage and wish to capitalize on its well-established reputation.
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