Leonard

Brand name: Leonard

Founded: 1881

Country of origin: USA

Leonard might be described as one of Electrolux’s hidden jewel brands. It is American by birth, but over the decades, the brand has seen surprising success in countries from the Middle East to Africa.

Leonard’s symbol is a yellow lion in profile, a consistent attention-getter that has given the brand a sense of regal power. There is an historic association between Leonard and the Kelvinator brand, but Leonard has found its own place in the Electrolux portfolio as a brand with great flexibility and potential.

Licensees interested in a brand name that can summon up strength and daring would do well to consider Leonard and its yellow lion.

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