Smart Choice

Brand name: Smart Choice

Country of origin: USA

There is no subtlety or subtext to the brand name SMART CHOICE. Its primary benefit comes from it uncomplicated simplicity.

The SMART CHOICE name began as a sub-brand for Eureka. Its success gave it the stature of a brand. Now, it is available for additional product categories. The SMART CHOICE signature implies a good decision. It verifies an opinion. Thus, the brand name reinforces the intelligent commitment made by the consumer.

SMART CHOICE has the strength of simple positivity. It is telling the consumer, “You’ve made the right decision!”

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