Brand name: White-Westinghouse

Founded: 1917

Country of origin: USA

As a brand, White-Westinghouse is distinguished from Westinghouse itself. Since 1975, when White Consolidated Industries purchased the appliance division from Westinghouse Electric Corporation, all household appliances manufactured globally bear the White-Westinghouse name and logo.

However, the tradition of the brand has been maintained, and the global recognition of the name remains extremely high. In other words, White-Westinghouse is a brand with significant equity. Appliances in more than 45 countries worldwide are sold under this powerhouse brand name, and their reputation as well-engineered, highly reliable American products is firmly established.

Use of the White-Westinghouse name is highly recommended for interested licensees, especially in those countries where the brand currently has limited distribution.

Contact us if you are interested in becoming a brand partner!