About Brand Licensing

At Electrolux, we believe in developing quality products steeped in innovation to create outstanding and effortless consumer experiences. It is our mission to shape living for the better through a deliberate focus on taste, care, and wellbeing. We believe in offering consumers experiences with kitchen, laundry, and home comfort products that stand above the rest. Consumers have always been at the heart of our business and as their needs and lifestyles change, we remain committed to offering products designed with experience in mind.

The Electrolux Group, a global leader in the appliance industry, produces approximately 60 million products annually and sells into 150 countries. The company has over 70 brands in the portfolio with licensed categories covering core products in kitchen, laundry and home comfort to the latest products in industrial technology. These licensing programs provide consumers with the opportunity to enjoy Electrolux brands across additional product ranges and geographies.


Electrolux has a brand driven licensing program that offers extensions rooted in taste, care, and wellbeing. The Electrolux Group’s top three licensed brands are AEG, Electrolux, and Frigidaire. These brands are licensed internationally and across a variety of categories including major and small appliances, laundry products, kitchen accessories, lighting and home comfort products.

Are you interested in learning more?

Licensing creates brand extension and promotes brand desirability by leveraging strong brand equity and quality products to create unparalleled experiences for consumers. 

Are you interested in enhancing your business through a licensing partnership? 

Contact Jennifer Campbell for more information.


Interested in becoming a Licensee?

Are you interested in licensing a corporate brand for your product? Contact us to discover the opportunities of becoming a Brand Partner.