CEO Jonas Samuelson Announces New Company Purpose

"If you don't know where you're going, any road will get you there." AB Electrolux CEO Jonas Samuelson used this statement to illustrate the importance of purpose on July 3rd when he announced the new direction for Electrolux. Samuelson described the idea of purpose as a "North Star" that will guide the company in a clear and strategic direction.

For over 100 years, Electrolux has worked to change the world by offering innovation solutions that provide an unparalled consumer experience. "Shape living for the better" captures the journey that Electrolux team members will continue to embark upon to spend every day making contributions to improve the lives of millions of people and to impact change across the globe. Introducing the new company purpose will drive Electrolux's focus on providing consumers with strong and desirable brands that shape living for the better. Samuelson goes on to recognize that while the brands are of extreme importance, the people at Electrolux play a vital role at delivering the purpose to consumers. "It's all the small actions put together that make a difference". 

For more information about the company purpose, click here.