Electrolux Opens New Taste Center in Asia

June 2018- A new Electrolux Taste Center just opened at Electrolux's East Asia head office in Bangkok, Thailand. The center features the latest appliances including the world's first connected steam oven. Consumers, trade partners, and employees are invited to participate in cooking demonstrations and other activities that show premium Electrolux appliances in action!

The center is an incredible opportunity to bring more taste experiences to the public. “We are delighted to welcome food enthusiasts from Thailand and East Asia to the Electrolux Taste Center. The opening of the Center is in line with ‘Thailand 4.0’ – the nation’s development model aimed to promote Thailand as a hub of innovation and technology. We hope that the Center will inspire our guests by offering a fun and professional cooking experience,” says Ratchata Sutthapattanont, General Manager of Electrolux Thailand. The opening ceremony of the Taste Centre in Bangkok – the first of its kind in Asia for Electrolux – was graciously presided over by HRH Princess Soamsawali of Thailand.

The event was also attended by local TV celebrities including chef and judge on the popular show ‘Iron Chef Thailand’ Nateampai Sarakosass (a.k.a. ‘Chef Nate’) who mastered cooking challenges with the help of Electrolux appliances.