Sweet Summertime!

Summertime is here and the living is easy. After months of cold and staying inside, the summer ignites our sense of adventure, and events for all occasions take place. Have you been looking for a way to jazz up your social media presence? Look no further than your local community!

Look for fun events in your local or national area that relate to your business and set up a booth to engage with the participants. If you sell cookware, pack and basket and check out an event at your local park. You'll get a sense of items useful for outdoor dining and may even have fun while doing it!  If attending is out of reach, tie a social media or digital marketing campaign to the event and capitalize on its hashtags. Be careful to select an event that aligns with your company values and your product offerings. Strategic attendance at events can boost consumer awareness and can create positive associations that will build brand loyalty. You can't be multiple places at one time, so choose your participation carefully and think about the events that matter to your audience. Consumers will see that you’re paying attention to events they love, and you can increase brand awareness and even sales. This is what we call a win-win!

Not sure where to find applicable events? Check out postings in local newspapers, libraries, or grocery stores. Online resources such as magazines and blogs update their event lists frequently and most allow you to post the link to the event on your social media page.

Go ahead- try it and send us a picture for a chance to be featured in our next newsletter?