Brand name: Simpson

Country of origin: Australia

Simpson was established in Adelaide, Australia. For 150 years, the brand has stood for the traditional Australian values: reliablity, hard-work, and simplicity. The Simpson brand was dedicated to meeting the needs of the Australian market. It accomplished this identification so well that at one time it was considered one of the power brands in the Electrolux Australian portfolio and had a limited but respectable international market as well.

Simpson is still an active brand, but with a smaller product line. Its established reputation lends itself to once again reach the level of a power brand. 

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